Nearly Seven in 10 Patients Would Avoid Healthcare Providers That Undergo a Data Breach | Healthcare and Technology news | Scoop.it
A new survey from TransUnion Healthcare found that more than half of recent hospital patients are willing to switch healthcare providers if their current provider undergoes a data breach. Nearly seven in 10 respondents (65%) would avoid healthcare providers that experience a data breach.

Older and younger consumer groups responded differently to data breaches. While 73% of recent patients ages 18 to 34 said they were likely to switch healthcare providers, older consumers were less willing. Nearly two-thirds (64%) of patients older than 55 were not likely to consider switching healthcare providers following a data breach.

“Older consumers may have long-standing loyalties to their current doctors, making them less likely to seek a new healthcare provider following a data breach,” said Gerry McCarthy, president of TransUnion Healthcare. “However, younger patients are far more likely to at least consider moving to a new provider if there is a data breach. With more than 80 million millennials recently entering the healthcare market, providers that are not armed with the proper tools to protect and recover from data breaches run the risk of losing potentially long-term customers.”

Other survey insights on consumers’ expectations following a data breach include:

· Nearly half of consumers (46%) expect a response or notification within one day of the breach.

· 31% of consumers expect to receive a response or notification within one to three days.

· Seven in 10 (72%) consumers expect providers to offer at least one year of free credit monitoring after a breach.

· Nearly six in 10 (59%) consumers expect a dedicated phone hotline for questions.

· More than half of consumers (55%) expect a dedicated website with additional details.

“The hours and days immediately following a data breach are crucial for consumers’ perceptions of a healthcare provider,” said McCarthy. “With the right tools, hospitals and providers can quickly notify consumers of a breach, and change consumer sentiments toward their brand.”