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How to Grow Your Practice with Personalized Healthcare Marketing 

How to Grow Your Practice with Personalized Healthcare Marketing  | Healthcare and Technology news | Scoop.it

With every New Year, there are new plans and strategies for self and practice’s growth. This year also, you are ought to see new healthcare and marketing developments combined with a higher competition. This makes digital marketing imperative for your practice. But, how to win the race of online marketing? According to Hubspot, “Nearly three-fourths (74%) of online consumers get frustrated by the content they receive that has nothing to cater to their interest. Since one-size-fits-all has become an outdated concept today, you need to go for personalized marketing strategy.

Benefits of personalized marketing

Let’s start with understanding the benefits of personalization. In addition to a quality experience for your patients, your practice also enjoys following advantages

Loyal patients: A personalized care motivates your patient to revisit your practice. Patients, value your treatment and care that meet their needs and go for additional services as well. Subsequently, loyal patients promote your practice among their friends and family.

Strong online reputation: With happy patients, you are likely to get numerous positive reviews for your practice. Personalization helps you request individuals for positive feedback and they won’t mind sparing a few minutes to write well about you and your practice online. But, the story does not end here, instead, you need to respond them.

Check for reviews on all reviews platforms and social media channels and whether positive or negative, respond to reviews. This will make your patients feel valued and inspired to revisit your practice.

How to personalize your marketing message?

  1. Email marketing

One aspect of personalized emailing is launching email campaigns segmented on the basis of gender, age, family, etc. That is

– Gender-specific: Uncheck the male email IDs when launching a health program for women.

– Age-specific: If your email campaign is focused on millennials diet or lifestyle, keep the baby boomers and the elderly out of it. Else, they might consider your email irrelevant and end up unsubscribing it.

– Family-focused: Email campaigns with general health tips, awareness programs, etc. should target the family of the reader. Next time, the reader is likely to bring his/ her family members to your practice for treatment.

– Try sending emails from your name instead of your practice’s name. This adds a value to the reader on being addressed by a human and not a brand.

– The mail should start with the recipient’s name such as “Dear (Patient name)”, “Hi (Patient name), and so on. This will motivate the receiver to read the email and won’t appear as a machine generated message.

  1. Social media marketing

You are very well aware of the popularity of social media sites and the growing number of people joining them. These platforms have become information forums where people discuss anything and everything with a large crowd. So, manage your social media profiles actively. Respond to your patients in a personalized manner. Monitor their activities regularly and design content that matches the needs of your target audience.

  1. Multichannel Marketing

Personalization needs to be accessed via all marketing channels to attract patients of all age groups. From mobile phones to newspapers, you need to get the attention of all your target audience. Where millennials are internet savvy, elderly people can be reached through TV ads and newspapers. Select the channel judiciously according to the age group of your patient.

In addition to the age, patient’s location is also an important consideration. Check your analytics and accordingly plan your activities. You can launch TV ads on local channels or get your articles published in the local newspaper to acquire local patients.

You can also make use of pay-per-click ads and remarket to capture more patients focusing their needs. This way an individual will find your service ads informative for himself and his acquaintance and will approach you immediately.

  1. Greetings

Wish your existing patients and new ones on occasions or life events such as birthdays or anniversaries for a delightful surprise. This will forge a personal connection with them. See you so considerate, you are likely to build a long-term relationship with many of your patients. These messages can be posted on social media accounts or sent in form of emails and text messages to people.

The story does not end here. Organize surveys, informal discussions, and seminars to gather feedback of your existing patients after their treatment. In addition to taking the feedback, you can enhance their knowledge of a treatment or ailment.

Lastly, what matters the most is an amazing user experience a patient gets on visiting your practice. To make your practice grow really big this year, personalize your services and get your patients revisit you in times of any health emergencies.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Hardly anyone is opening their own practice anymore. Why?

Hardly anyone is opening their own practice anymore. Why? | Healthcare and Technology news | Scoop.it

Young doctors are often progressive thinkers who like to support small businesses, buy locally grown produce from food shares, shop from individual merchants on Etsy, and never be seen in any chain store larger than Trader Joe’s. It seems every industry is recognizing the benefits of the personal service of a small business.


Decades ago, the majority of physicians owned their own small practice, and had patient satisfaction and personal satisfaction much higher than what is found in today’s large systems. Numerous studies have shown the benefit of the personalized care realized in a small practice. The large systems are pushing the “team” and “care coordination” concepts, as a means to achieve the “medical home” feel that naturally exists in small practices. Yet today, physicians take jobs with the big boys; in Denver this means Kaiser, Denver Health, MCPN, Salud, and Clinica. Hardly anyone is opening their own practice anymore. Why?

Some say they didn’t go to med school to be a bill collector, others say they enjoy the freedom of being an employee (ironic). Overall, it is a culture shift, from times when most doctors hung their own shingle, to a time when most go work for the man. Dentists aren’t the same: It seems a fair number of dental students graduate with intent to buy their own practice, or buy into a closing one.

I am not sure of the reason, but I think this is a tragedy. I have worked in the large systems, and I have run my own practice for a couple years, and I can confirm that it is much more fulfilling, financially rewarding, and flexible to run your own business. No Tuesday afternoon committee meeting just to move a stapler; if I want to create a yoga or nutrition program, I find the pieces and make it happen. And the patients love it, when they can call, text, or email and get a quick response from their provider; when they can walk in and not have to overcome multiple lines of staff defense (receptionist, vitals, MA, check out); or when they know that they can count on us to go well beyond what might happen in a crammed 8 minute appointment elsewhere.

I once saw a picture of a stack of Russian VHS tapes, on top of a fire extinguisher case, in the hallway of an apartment block on Denver’s southeast side. Those few blocks are Denver’s little Soviet Union, full of early 1990s refugees from all corners of the USSR. I found myself waiting there last Thursday at 7 a.m., while doing a home visit before heading to my office. The elderly patient’s grown son had requested that I visit, and while I don’t think I did too much while there — listened to lungs, watched her walk — I know the patient and family appreciated it tremendously.

Is this type of service lost in medicine? I know that if I was an employee at MCPN, I would never feel emotionally attached enough to make such a trip. Instead, I would rush through return calls at the end of the day, and maybe get to this phone call within the week if lucky.

I have met with a number of policymakers in Colorado’s health care scene recently, and I am getting tired of hearing “well maybe you are different than the others, and all doctors can’t be like you.”

But they can. They used to be. The art has been lost. I challenge other providers working in large systems to take the step. I was inspired by the IMP movement, a group of practices that vary widely in format, except that all keep the small practice concept, and the better outcomes that come with it. I offer to any provider, anywhere, to come take a look at my methods if curious, and I think most IMPs out there would make the same offer.


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