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How to Grow Your Practice with Personalized Healthcare Marketing 

How to Grow Your Practice with Personalized Healthcare Marketing  | Healthcare and Technology news | Scoop.it

With every New Year, there are new plans and strategies for self and practice’s growth. This year also, you are ought to see new healthcare and marketing developments combined with a higher competition. This makes digital marketing imperative for your practice. But, how to win the race of online marketing? According to Hubspot, “Nearly three-fourths (74%) of online consumers get frustrated by the content they receive that has nothing to cater to their interest. Since one-size-fits-all has become an outdated concept today, you need to go for personalized marketing strategy.

Benefits of personalized marketing

Let’s start with understanding the benefits of personalization. In addition to a quality experience for your patients, your practice also enjoys following advantages

Loyal patients: A personalized care motivates your patient to revisit your practice. Patients, value your treatment and care that meet their needs and go for additional services as well. Subsequently, loyal patients promote your practice among their friends and family.

Strong online reputation: With happy patients, you are likely to get numerous positive reviews for your practice. Personalization helps you request individuals for positive feedback and they won’t mind sparing a few minutes to write well about you and your practice online. But, the story does not end here, instead, you need to respond them.

Check for reviews on all reviews platforms and social media channels and whether positive or negative, respond to reviews. This will make your patients feel valued and inspired to revisit your practice.

How to personalize your marketing message?

  1. Email marketing

One aspect of personalized emailing is launching email campaigns segmented on the basis of gender, age, family, etc. That is

– Gender-specific: Uncheck the male email IDs when launching a health program for women.

– Age-specific: If your email campaign is focused on millennials diet or lifestyle, keep the baby boomers and the elderly out of it. Else, they might consider your email irrelevant and end up unsubscribing it.

– Family-focused: Email campaigns with general health tips, awareness programs, etc. should target the family of the reader. Next time, the reader is likely to bring his/ her family members to your practice for treatment.

– Try sending emails from your name instead of your practice’s name. This adds a value to the reader on being addressed by a human and not a brand.

– The mail should start with the recipient’s name such as “Dear (Patient name)”, “Hi (Patient name), and so on. This will motivate the receiver to read the email and won’t appear as a machine generated message.

  1. Social media marketing

You are very well aware of the popularity of social media sites and the growing number of people joining them. These platforms have become information forums where people discuss anything and everything with a large crowd. So, manage your social media profiles actively. Respond to your patients in a personalized manner. Monitor their activities regularly and design content that matches the needs of your target audience.

  1. Multichannel Marketing

Personalization needs to be accessed via all marketing channels to attract patients of all age groups. From mobile phones to newspapers, you need to get the attention of all your target audience. Where millennials are internet savvy, elderly people can be reached through TV ads and newspapers. Select the channel judiciously according to the age group of your patient.

In addition to the age, patient’s location is also an important consideration. Check your analytics and accordingly plan your activities. You can launch TV ads on local channels or get your articles published in the local newspaper to acquire local patients.

You can also make use of pay-per-click ads and remarket to capture more patients focusing their needs. This way an individual will find your service ads informative for himself and his acquaintance and will approach you immediately.

  1. Greetings

Wish your existing patients and new ones on occasions or life events such as birthdays or anniversaries for a delightful surprise. This will forge a personal connection with them. See you so considerate, you are likely to build a long-term relationship with many of your patients. These messages can be posted on social media accounts or sent in form of emails and text messages to people.

The story does not end here. Organize surveys, informal discussions, and seminars to gather feedback of your existing patients after their treatment. In addition to taking the feedback, you can enhance their knowledge of a treatment or ailment.

Lastly, what matters the most is an amazing user experience a patient gets on visiting your practice. To make your practice grow really big this year, personalize your services and get your patients revisit you in times of any health emergencies.

Technical Dr. Inc.'s insight:
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Healthcare and Health IT in 2015. What the world needs now is…….. simplicity - HealthBlog - Site Home - MSDN Blogs

Healthcare and Health IT in 2015. What the world needs now is…….. simplicity - HealthBlog - Site Home - MSDN Blogs | Healthcare and Technology news | Scoop.it

Happy New Year to my HealthBlog readers around the world. I’m back in the saddle after a 3 week hiatus for the holidays. I must say I’m feeling fully rested and looking forward to all that 2015 will deliver.

Like you, I’m getting tired of reading prognostications about what’s hot and not for tech in the year ahead. However, I did enjoy a piece I came across today by my blogosphere colleague and Forbes contributor, Dr. John Nosta. Actually, I believe Dr. Nosta published the post not this week, but rather a full year ago. The post, Digital Heath In 2014: The Imperative of Connectivity, might as well have been written this week as it is just as true today as it was in January of 2014. In it, tech pundits from John Sculley to Steve Wozniak are quoted in musings about the tech revolution in health and healthcare and how everything you know is about to change. As has been true for the past several years, people are predicting massive disruption and transformation of health and healthcare delivery fueled by technology. And, as has been the case during the vast majority of my 14-year career at Microsoft and many years before that as a physician, tech and healthcare industry executive, I feel like I’m still waiting for the big bang.

Now don’t get me wrong, we have certainly seen transformation (albeit slow) of healthcare, and technology is definitely driving a lot of that change. Policy is also driving change, perhaps more so than technology. And, at least in America, no policy is causing more disruption right now than that of the Affordable Care Act. However, all of this begs the question--are things getting better or worse? People are paying more than ever before for the services they receive. Many of us are seeing our health insurance premiums rise while being asked to fork over more and more of our money toward copays and high deductibles (often $5000 to $12,000 per year per family). And even though I love technology, thus far I think it is failing to deliver on its promises or potential. Let me ask you, is it getting easier or harder to pay for and manage healthcare for your family? And if you are a healthcare provider, is it getting easier or harder to take care of your patients the way you’d like to care for them?

Technology should be making all of his easier and less expensive, but is it? Healthcare policy should be doing the same. Instead, we seem to be getting ever more complicated rules, regulations and business practices that confound both consumers and providers alike. Health insurance is more complicated than ever before, and don’t even get me started on Medicare.

If there is a theme I’d like policy makers, tech industry leaders, insurance chiefs, healthcare executives, and clinicians to focus on more on in 2015 it would quite simply be……. simplicity. We are making everything way too complicated. Without greater focus on technology that actually makes things more simple through seamless integration of services and information exchange, improved modalities for synchronous and asynchronous communication and collaboration in clinical workflow, and business models that truly support innovation and lower costs in healthcare, all the fancy new wearable smart devices, labs on a chip and augmented reality headsets won’t do much to save us from our misery.

I believe there are but a few global companies with the breadth, depth, and scale to really deliver on the kinds of information technology advances our health industry needs. Even then, it will take a carefully choreographed dance of enlightened public policy and innovation to deliver the goods. Otherwise, a year from now, and for many years yet to come, we’ll simply be singing more of Auld Lang Syne.


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