Healthcare and Technology news
49.5K views | +1 today
Follow
Healthcare and Technology news
Your new post is loading...
Your new post is loading...
Scoop.it!

Smarter healthcare through business intelligence

Smarter healthcare through business intelligence | Healthcare and Technology news | Scoop.it

In case you missed my posts on our Microsoft in Health Facebook page, I recently went on a road trip across Europe to talk with our healthcare industry clients about how they're using Microsoft business intelligence (BI) tools and analytics to improve health services for their customers.

Tools like Power BI for Office 365 and Microsoft Azure offer a variety of benefits for healthcare organizations and providers. Power BI for Office 365 provides a self-service business-intelligence infrastructure for all of their information, enabling them to visualize data, share discoveries, and collaborate in intuitive new ways. With Microsoft Azure, organizations can stream massive amounts of data, perform real-time analytics, and gain key insights to make faster and more reliable decisions about critical issues.

During my 16-day journey, I visited Norway, Sweden, Croatia, Belgium, France, and England. At each stop I was amazed to see the many ways healthcare organizations are using business intelligence and analytics enabled by Microsoft products to increase healthcare efficiency and improve patient care.

Helse Vest, for example, is a regional health authority that operates 50 healthcare facilities throughout Norway. To meet the requirements for a government-sponsored national patient safety program, Helse Vest needed to create analytical reports based on surgery trends and other medical data, and to do so much more quickly. Using Power BI for Office 365, Helse Vest employees can now visualize combined data from multiple facilities and create dynamic analytical reports in less than one day—a 93 percent improvement over the 14 days it previously took to build a report.

In Sweden, I had the opportunity to meet with representatives from Aerocrine, a company that makes medical devices used by physicians and clinics worldwide to monitor, diagnose, and treat asthma. Nearly 10 percent of the world’s population suffers from asthma—a potentially deadly disease that has no cure. Medications and inhalers offer relief that help asthma patients live healthy lives, but only if they routinely monitor their condition and follow their prescribed treatments.

Using a Microsoft Azure solution, Aerocrine can collect near-real-time telemetry data from all of its devices worldwide. With that data, the company can monitor the equipment remotely, keeping track of where devices are located, how they’re performing, and which ones need to be replaced before dangerous downtime occurs and leaves patients unmonitored for days at a time. The Aerocrine devices precisely measure airway inflammation, for example, but the machines are very sensitive and easily disrupted by environmental factors such as dry weather or humidity. With the analytics that Microsoft Azure provides, Aerocrine can check remotely to see whether a device has a humidity level that is too high or too low. Microsoft Azure also enables Aerocrine to see when devices are nearing the end of their allotted number of tests and then deploy new resources proactively.

These are just two examples of the innovative ways in which healthcare organizations worldwide are putting Microsoft BI tools and analytics to work to provide more efficient services and better patient care. In the end, it all adds up to smarter healthcare.


more...
No comment yet.
Scoop.it!

Get that Hospital Trending - How to Make an Impact on Social Media -

Get that Hospital Trending - How to Make an Impact on Social Media - | Healthcare and Technology news | Scoop.it

Is it going to be Twitter or Facebook? How about Pinterest or Instagram? Clearly, social media must continue to play a role in the current consumer-driven healthcare arena, but how do marketers manage this growing field? With over a billion active users on Facebook alone, according to The Guardian, effective leverage becomes a necessity.

The goal for most businesses today goes beyond just staying active in social media. Most want to get something trending, because it garners attention for the brand. For hospitals, that means making an impact both in the community and in the industry.

Deliver Incentives
Perhaps the analogy is a little overused, but people jump at carrots. What they don’t do is give the local hospital priority on their social media pages. Hospitals looking to add users can benefit from dangling the preverbal carrot. Create incentives that get patients liking the hospital’s pages such as a drawing for gift cards for everyone who shares a post. Marketers might start a hashtag campaign and enter everyone who posts using the hashtags.

Make It Easy
Patients can’t follow a page they don’t know exists, so make it easy to find. Put links to all your social media sites on blogs, web pages and in email signatures. Put address information on print material like brochures and business cards. It should be a permanent part of invoice and stationary letterheads, as well. Increase awareness through brick and mortar locations just as much as through digital channels. Adding “Follow Us on Facebook” to printed marketing materials, front desk signage, ER waiting rooms will increase your social media channels exposure. It’s not unheard of for people waiting to see a doctor to be on their phone and scrolling through their social media accounts. When they see your hospital is on Facebook,Twitter etc…chances are they will follow/like your social media pages. Make a commitment and follow through on your social strategies as part of your branding efforts.

Get Others Involved
Ask your staff and any healthcare professional associated with the hospital to follow the social media pages. If each staff member has at least 100 “friends,” then every post will be seen, and potentially liked, by thousands of people.

Stay Current
Don’t just post marketing tidbits about the hospital on social media sites. Make the page trend by creating discussions about things that matter to the readers. Post about healthcare news, provide tips on things like weight loss and stay current on community news. Scott & White Health Care provided social media updates when they were treating victims of the Ft. Hood shooting.

Make It Personal
Mayo Clinic is a stellar example of this in action. They have their own social media network that sponsors health promotion campaigns, including one specifically about heart health. Their doctors post regularly on their pages about trending health topics, too. Nebraska Medical Center provides QR codes, so patients can watch videos to get to know their physicians.

Provide Good Customer Service
Social media can offer assistance in this area, as well. Invite community members to provide feedback about the hospital via a Facebook page. This shows the followers that you care about what people think and, also, localizes the complaints. An unhappy consumer is going to go online and vent. This opens up a line of communication, so you can deal with the problem before it becomes a fire.

For hospitals, social media is a tool that can make or break the brand. Use it wisely to ignite your hospital marketing and get the hospital trending.



more...